MICHIGAN CIDER ASSOCIATION VIES FOR A SPOT AT THE TAP

03 Mar 2015 8:53 PM | Anonymous

The Michigan Cider Association, a new industry group for cider manufacturers in the state, hopes to leverage the existing strength around the craft-beer industry as a whole to improve brand awareness for the product.

The rising popularity of craft beer is helping to make room for different kinds of beverages at the pub—and cider makers are working to leverage that momentum.

And Michigan, already one of the country’s largest producers of apples and a hub of some serious craft brews, wants to leverage that position of strength in building its hard cider industry.

http://associationsnow.com/2015/03/michigan-cider-association-vies-spot-tap/

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