"Cider Is Like Craft Beer Ten Years Ago" By Beth Milligan

02 Apr 2015 9:14 AM | Paul Vander Heide (Administrator)

Northern Michigan might be known for its wineries, breweries and distilleries, but another beverage is ready to take over the spotlight.

Area hard cidermakers are purchasing canning equipment, expanding production facilities and striking deals with distributors and farmers in an effort to meet increasing demand for a beverage that’s become the fastest-growing alcohol category in the country. In just five years, U.S. cider sales have exploded from $35 million to $266 million, according to market research firm IRI, with last year’s 75.4 percent growth far outpacing craft beer’s 18 percent growth.

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